YouTube to allow content partners to "bring their own ads"
by crossroadmedia on Jan.22, 2009, under Mobile
The tenuous relationship between YouTube and “big media” took an interesting turn yesterday with the exclusive announcement on TechCrunch that YouTube will soon allow major content partners to serve their own ads within YouTube. Up until now, this capability has been available to only a handful of content providers such as CBS. Read the full story at TechCrunch.

January 25th, 2009 on 7:35 pm
Genius!