Opportunities abound as online CPM rates enter freefall
by crossroadmedia on Jan.26, 2009, under Mobile
An overabundance of online impressions on major content venues alongside the effects of a recession-induced advertising slowdown have resulted in a precipitous drop in CPM rates. While some in the industry have been adversely affected, others see opportunity in a reshaped price structure and online advertising landscape. Read the full story from Advertsing Age.
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January 26th, 2009 on 2:35 pm
Agencies should be jumping on these lower ad rates, which present a valuable chance to establish stronger online footings for their clients.