Amex Blue runs on Dunkin'
by crossroadmedia on Apr.08, 2010, under Cross-Channel
Interesting news about an innovative cross-channel marketing initiative this morning from @AmericanExpress and @DunkinDonuts. As reported on Boston.com and the Hartford Courant, Amex has partnered with Dunkin’ Donuts via its Blue Savings customer loyalty program. When Blue Cardmembers shop four times in a calendar month at Dunkin’ with their American Express Card, they will get a $5 Dunkin’ Donuts Card.
The initiative is being promoted across multiple channels, including print via member’s monthly card statements, Amex broadcast emails, Twitter and Facebook. Interesting that the program is not being promoted by TV and radio.
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