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Google now includes site speed as a ranking factor in its algorithm, as reported on Friday by Searchengineland.    Successful Interactive Marketers is determined to a major extent on striking the right balance among creative, strategic and technical considerations.   Achieving optimal site performance and page load time depends on these factors as well.   While this has always been a factor, it just got a little more important.

It is not uncommon for key stakeholders to be unaware of the impact that site performance has on their online presence, particularly for online marketing efforts for which global performance is key to success.   Last month I wrote about the Alertsite performance monitoring system, and how one company has used it to improve user experience and in turn generate a greater number of leads from Asia and Europe.   With Friday’s announcement of the inclusion of site speed in the Google ranking algorithm, the stakes have been raised.   If you haven’t considered utilization of Akamai or one of its competitors in the site acceleration / content distribution space, perhaps now is a good time to revisit.   To validate what you are seeing from the Google Labs site performance toolset, try a free 30-day trial of the Alertsite service to gain knowledge and insight as to how your site measures up.