Mobile
Google and OneTrueMedia in partnership to offer self-service video ads
by crossroadmedia on Jan.15, 2009, under Mobile
Google and One True Media–the parent company of online video ad creator SpotMixer–today are expected to publicly launch a self-serve video ad creation service for Google AdWords customers to produce and distribute cable television ads via Google TV Ads.
Google has offered this service to a subset of beta advertisers since last September. Based on positive response, Google has launched this do-it-yourself ad creation solution for any advertiser to access directly in their AdWords account when they create a TV campaign. Read the full article at MediaPost.
ESPN launches online classifieds
by crossroadmedia on Jan.13, 2009, under Mobile
ESPN has partnered with online classifieds vendor Raceway Media to launch a free, consumer-targeted classifieds section on ESPNOutdoors.com. Read the full article from MediaWeek.
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